• Shining the light on gender balance.

    Naureen is on a mission for gender balance in hospitality, travel and real estate. She advocates for more women to be in rooms where financial decisions are being made, from boardrooms to salary negotiations. She supports women to achieve the success that they desire in the workplace.

  • What started as a passion project grew into a global community

    In this video I share how the feeling of being unfulfilled led me down this path of advocating for gender balance and reflect on all we achieved in the first four years of this journe.

    The question I ask you today is this: Have you ever had a feeling of being unfulfilled? You know you want to make an impact but you don’t know how?

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  • Naureen's journey and her why

    I am Naureen Ahmed, founder of Inspiring Women in Hospitality. Community builder, gender balance advocate and a respectful rebel.

    By the time I was 10 I had already lived in four different countries, so going into hospitality was a very easy decision for me. When I arrived at EHL, Hospitality Business School in Lausanne for my undergraduate programme, I found where I belonged.

    I said 'yes' to the first job that was offered to me and I moved to London. I worked at the Landmark London Hotel for a just under four years in operations. Then I joined STR, where I grew my career over the next 12 years. I had various roles during this time - analyst, product development, branding, marketing, etc. I had the opportunity to learn the hospitality industry from a macro and global perspective. When I started STR, it was an unknown company in the industry and I am proud to have brought it to the brand it is recognised as today. During this time I developed my own leadership style and built a multicultural inclusive team culture.

    Throughout my near 20 year career in hospitality I have meet amazing women in our industry. Yet I felt we did not have enough visibility for our voices to be heard. So I created the 'Inspiring Women in Hospitality' podcast to share the stories and inspire both women and men in our industry. They inspire me to do more to champion women in our industry.

    Then in September 2023 I launched the Inspire Community to bring women together to build a solid foundation of women supporting women. Monthly zoom calls with structured discussions of your career development and issues that impact women in the workplace.

    Women have so much to offer and the research shows that a diverse team make better decisions and profitable workforce. I am on a mission to grow a global community of women, develop our influence and build a pipeline of future female leaders for our industry.

    My values: Respect, Joy, Curiosity, Diversity, Freedom

    My purpose: To shine the light on women in hospitality.

    Who inspires me: YOU

  • Where has Naureen been featured?

    Naureen understand the importance of visibility, which is why she is putting herself out there to be featured in articles, podcasts and awards.

    Awards

    Naureen had been nominated for an IWTA 2024 award for 'Women of Synergy'

    Recognised in the Top 50 Social Media Influencers in Global Hospitality by the International Hospitality Insituition April 2025 edition.

  • Reach Out

    Would you like to get involved in the community? What questions do you have for Naureen?