Naureen speaking at Responsible Hoteliers Summit - Dubai October 2024

Co-host with Frauke Aoun

· Speaker

When Radhika first asked me to cover the 'S' from ESG at her event, the Responsible Hoteliers Summit, I of course said yes immediately and then I thought about content.

🌏 This is event where throughout the whole day theaudience is going to be listening to the amazing solutions and technology available out there on the best environmental practices for a hospitality
business. What can I offer on the topic of social impact.

Together with my co-host Frauke Aoun, we came up with the following three areas to discuss

🏔 Mindset and Culture

🏔 Employee Engagement

🏔 Community Outreach

🧐 The other thing that was important to Frauke andmyself, was that after a long day of listening to presentation and being the last session of the event, how can we make this more engaging?

🎤 We got off the stage, and with our mics went intothe crowd. We approached different tables and asked for their thoughts on the topic. We went back to previous speakers and asked them to elaborate on how they cultivated the mindset to run a marathon in the desert, how they got their employees engaged in their initiatives alongside their guests and how to give back.

🤩 I will say that this group is united by the same mission to take care of our planet and it is by engaging with the people they will be successful.