On this episode we hear from Rowena. Shared love of data and understanding the reason why people make decisions inspired me to join me on the podcast. The choices people make are abundant with emotional experiences. She studied astrophysics in university and its her passion for people and psychology that helped co-found her business Starcount. We discussed the important of using data at scale to understand the customer and make strategic business decisions from them. One of the greatest skills you can have in the world of data is to be able to communicate and tell the story behind the data, a skill she learnt that she had. Hospitality business is a people business and a lot of emotions are involved when making decisions. Through Starcount hospitality businesses can understand the reasons why people choose to spend time with them, time being a precious commodity.