On this episode we hear from Rachel. A lawyer by profession, she started her career as a trial lawyer, but then entered the hospitality industry by representing franchise owners and helping negotiate contracts. She began her second career as association executive with AAHOA. The opportunity came at a time where they needed exactly the skills sets that she had to offer and she also took on several c-suite roles during her tenure. It was during this time that she realised that female representation at the c-suite level was very sparse. After her retirement she formed the Women in Hospitality Leadership Alliance to bring together various organisations that are doing great work in increase gender diversity at all levels and amplify our messages. We also discussed how women need to get better at advocating for themselves and not being afraid to acknowledge their leadership roles.